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WINSTON CHURCHILL SAID..."IF YOU HAVE AN IMPORTANT POINT TO MAKE, DON'T TRY TO BE SUBTLE OR CLEVER. USE A PILE DRIVER. HIT THE POINT ONCE. THEN COME BACK AND HIT IT AGAIN. THEN HIT IT A THIRD TIME - A TREMENDOUS WHACK."
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MAKE YOUR POINT BY BEING...BOLD & STRIKING...
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...BY DEVELOPING ACONCISE NARRATIVE...
(We can't all be Hemingway but we should try.) -
...WHILE BEINGAUTHENTIC, NOT FAKE...
(Less perfection, more authenticity.) -
...SO NOW THE REAL QUESTION.WHAT'S YOUR POINT?
Creating concise, compelling communications.
What's your point?
You know what you need to say. We know how you should say it.
The 'What's Your Point' Process
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1. CREATE THE POSITIONING, KEY MESSAGES AND VALUE PROPOSITION.
Sell the benefits by telling the story to improve customer awareness and conversion. |
2. PLAN YOUR PRESENTATIONS AND SALES COLLATERAL.
Create concise, compelling copy that clearly communicates your companies benefits. |
3. CREATE THE VISUALS TO EMPHASISE THE KEY MESSAGES.
Visuals that inform, entertain and inspire. |
4. COMMUNICATE IN THE RIGHT CHANNELS FOR YOUR AUDIENCE.
Analyse, adjust , focus, repeat. |
Case Studies.
We have decades of experience creating effective positioning, presentations and collateral that have driven results for private and public companies around the world. Here are just a few examples...
Sharpen your story.
Create a compelling narrative.
Investor, corporate, product and sales communications that get to the point.
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+61 8 9385 4946
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92 Forrest St, Cottesloe WA 6101
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info@wyp.com.au
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